Using Microsoft Forms to improve your customer service

Customers are your best source of feedback and recommendations. By asking for their input, you can improve your business – and if your customers notice that you are taking their suggestions on board, they are more likely to do business with you again.

Using Microsoft Forms can be a great way to streamline customer service processes, improve your company’s communication with customers, and interact with current and potential customers. 

What is Microsoft Forms?

Microsoft Forms is a service that allows users to create and send surveys, polls, and questionnaires. You can use Forms to collect feedback, set up regular communications, keep track of customer demographics, and more. The program is included with Microsoft 365 and other services like Dynamics 365.

Any person with an email address can use Microsoft Forms, including you and your team. The Microsoft Forms website even provides a downloadable guide for new users. There’s no limit to the number of forms you create. 

You can use these forms to collect information from your customers, including their demographics, preferences, and complaints. Customer feedback helps you improve your products, identify areas that need improvement, and optimise your customer service.

The importance of customer feedback

Customer feedback can help you improve your customer service, and delivering excellent customer service is the key to retaining existing customers, and attracting new ones. A recent study reported that 86% of customers who experienced good customer service the first time they dealt with a new company become long-term clients.

For example, you might notice that your customers are requesting certain features within your products or services. You can use this feedback to prioritise and develop those features, so that you have them implemented, and deliver the results your customers want.

By listening to your customers and taking their suggestions, needs, and complaints on board, you will obtain their respect and retain their loyalty. 

The value of customer data

Data is more than numbers and statistics. It’s information that helps you make decisions and improve your business. You can also use customer feedback to make business decisions, like prioritising which products or services you want to focus on.

When you use Forms to gather customer feedback, they feel more involved in their experience with your company. Survey and poll tools are a great way to gather information from customers, partners, and employees across your company. 

Microsoft Forms allows you to store and organise your data from customers. You can create custom tabs for each customer and keep track of their information in one place. Custom tabs in your forms let you keep track of specific information about each customer. You can track their feedback, ratings, reviews, and more.

This information can help you grow your business and increase profits.

Making better business decisions with customer feedback

Business leaders who are using Microsoft Forms are making data-driven decisions. They use customer data to make better business decisions, such as launching new products and services, adding new features to existing products and services, and more.

If you’re analysing your products, you can see how customers use them and identify areas for improvement. If you’re trying to forecast the demand for your product, you can see how often customers use it. 

You can also use this data to identify patterns that help you make better business decisions. Accessing your data lets you take a look at your business from a macro level. This gives you a broader perspective on your company, what you do, and where you can make improvements.

Getting started with Microsoft Forms

Microsoft Forms is an easy tool to get started with. You can create new forms, manage your forms, and more. You can also integrate Microsoft Forms with your other apps with ease. 

Here’s how to get started using Microsoft Forms. 

Create new forms: You can create new surveys, forms, and questionnaires with Microsoft Forms. You can create surveys to learn more about your customers, create forms to collect customer data, and more. 

Manage your forms: You can manage your forms in Microsoft Forms. You can delete old surveys, create new surveys, copy surveys, and more. 

Create app integrations: You can also create app integrations with Microsoft Forms. This allows you to easily connect with other apps, such as Salesforce and Slack, to extend your customer service. 

Review your data: You can review your data in Microsoft Forms. You can see the answers your customers have given to your questions, export your data to Google Sheets, and more.

Once your form has been created, you can send it via email or share it on your social media.

Deliver better customer service and target your audience

Businesses that give great service have a huge advantage over those that don’t. It takes effort and planning to improve customer service. However, it’s possible. With the right tools, it can be easier than you think. Microsoft Forms can help you gather feedback from customers and improve your business with less effort.

The Microsoft specialists at Essential Tech can help you get started using Microsoft Forms to gather valuable data from your customers so you can improve your business and better target your audience.